Xbox One: Microsoft’s Strategy Explained, Future of Gaming Looks Bleak

Microsoft recently announced the Xbox One–its next generation Xbox console.

The presentation was disappointing to say the least, let me be honest about it. In a way it’s something I was expecting them to do with the Xbox One. They showed what is possible with the console when it comes to things that aren’t gaming, and they were impressive.

The new Kinect sensor seems to be the best thing about the whole system, as it can recognize your voice and display things on screen with precision–or at least that’s what they claim. It all worked well during the Xbox One reveal event, and as a technology point of view, it is a good advancement over the Xbox 360 Kinect sensor.

The company had always planned to create something that will be the all in one solution for households all over the world, but the apps that were showcased during the event were strictly for the US. I mean, that’s the market Microsoft has been targeting with the Xbox 360, and with much success too.

Lightning doesn’t strike twice

xbox one high res screenshot 3

The major reason why the Xbox 360 managed to build a significant install base in the US was due to how it appealed to the hardcore demographic that loved action games and provided a social interaction platform with Xbox Live.

It was this initial boost that helped them build on that using the Kinect sensor and even though they changed their business model later on, the console still was in a strong position in the US market. But the next generation is a reboot and all the stats will be reset to zero. Only the brand value accumulated during the last gen will remain.

We saw what happened to Sony. How they flustered. Same thing could happen to Microsoft if they take the market for granted. While Microsoft will undoubtedly go with a massive marketing campaign for the Xbox One, the price will still be a deterrent to whatever they do considering the Kinect sensor that will be packed in with each console.

If Microsoft forgets what made the Xbox 360 so popular in the US market and use the entertainment hook to try to win over people, it just won’t work. This year’s E3 will be vital and interesting games have to be shown, and by games I don’t mean the usual Forza, Halo, and Call of Duty.

The design

xbox one high res screenshot 5

The console is a bulky box that is reminiscent of the ’90s. Remember the VHS? No? Yeah, even I don’t, kind of. But there’s a plan behind the design of the system. It is supposed to go under your TV and never come out. A permanent place in the living room. That’s one way to achieve it I guess.

It comes with a Kinect sensor which is quite impressive and supports 1080p resolutions. Microsoft has done a good job here and this could be vital in attracting the casual crowd to the console. Imagine saying, “Xbox One! Start Call of Duty: Ghosts” and entering the game immediately before you can pick up the controller. This is the promise that was shown with the Xbox 360 Kinect, but now fully realized with the Xbox One Kinect.

Yes, the design is impractical and not something that most people will be found of due to the size. We live in an age where mobile and smartphones have redefined electronics and driven the thought process that small is better and cool. Will the Xbox One appeal to this demographic or will it be an instant turn off? Based on the initial reception, the latter seems likely. The design is unremarkable and very dull, but it’s something that is made for the living room.

It plays games too

forza motorsport 5 screenshot 7

The company’s focus recently has shifted from games and has settled into making an all in one console, proving diverse entertainment. They showed Forza Motorsport 5, a new IP from Remedy called Quantum Break, Call of Duty: Ghosts, and some EA engine trailer that was pre-rendered.

Compare this to Sony? And it’s not really surprising why the event managed to bore plenty of people. They did mention that they will be creating eight new IPs that will be shown at E3 along with 15 games, so that’s a positive thing, but one can’t help but feel most of them are going to be for Kinect and including one that we already know like that Crytek’s game, Ryse.

The conference lasted one hour and was one of the dullest things I have ever seen in my life. It was bad. It was unremarkable. Uneventful. And filled with boring moments that is a complete antithesis to what a console reveal should be about.

But hey Microsoft, you are playing to your plan, and will probably succeed. With the always-online and anti-used games rumours, one can’t help but feel the gaming industry is ended towards an utter collapse since disrespecting consumers will not work, when there are other cheaper alternatives waiting in the wings to pounce on the opportunity.


  1. DreFactor

    May 23, 2013 at 4:20 am

    no backwards compatibility?
    I will be looking closely at the ps4 and the other new consoles that are coming out.
    I wont be buying a console on day one this time.

    • Yellow Polo

      May 23, 2013 at 10:50 pm

      Ps4 won’t be backwards compatible either.

    • Barancy Peloma

      May 26, 2013 at 2:07 am

      neither this nor ps4 will have backwards compatibility. they all claim it is too expensive. of course they COULD offer a deluxe version that included it but they want you to buy all new games all over again.
      i will stick with my ps3 since i can still play most of my old ps1 games!!

      • Logic

        June 2, 2013 at 11:41 pm

        The reason why they can’t play older games is because both changed the entire CPU architect. So they can’t do anything about that. And why offer a very expensive deluxe version (which will basically be separate systems inside one box) if you can buy a current gen and a next gen for much less? Have some logic, please.

  2. Jonatas da Silva

    May 23, 2013 at 9:56 pm

    But there IS a cheaper alternative….the Wii U,I hope it doesn’t crash,but seen how high the costs are getting….I don’t know,there’s no marge to failure anymore……..I’m afraid too,The gameoverthinker might be right after all @_@

    • Dirac

      May 28, 2013 at 10:55 pm

      My thoughts as well. Microsoft needed to sell this design to Comcast and Verizon as it seems like a cable box on steroids with gaming being an afterthought. The more I play the Wii U, the more I have liked it. I think with the next gen of PS and Xbox, I am going to upgrade my PC and return to PC gaming. Thank you Microsoft and Sony for totally ignoring the players!

      • wtf?!

        June 2, 2013 at 11:54 pm

        What the hell are you talking about, fool? Sony will concentrate entirely on gamers! You’ll thank Sony (and me) when you get one.

    • Be Real

      June 2, 2013 at 11:50 pm

      The Wii U doesn’t have much games worth getting ( maybe NSMWU is the only one ), so it’s not a good choice.

  3. Ross Kingsley

    May 24, 2013 at 12:10 am

    You left out the fact that you might as well not bother with used games, either, since you have to pay a fee to Microsoft each time the disc is installed on the hard drive. Oh, and the Kinect is on 24/7 and is required for the unit to function. Yeah. I won’t be buying this garbage.

  4. dm702666

    May 24, 2013 at 12:39 am

    Excellent Article

    We all see this train wreck that is the games industry collapse right on the horizen. I would say this MUST happen now and again. Really great things come out of it.

  5. Graham Ian Mann Gogs

    May 24, 2013 at 3:57 am

    The WiiU is starting to look so attractive right now.

  6. drps4

    May 24, 2013 at 4:30 am

    Ps4, day one, insert “‘take my money’ futurama meme featuring Fry”!

    • Philosoraptor

      May 30, 2013 at 3:31 pm

      Its ”Shut up and take my money!” Not what you said

  7. Bob

    May 24, 2013 at 4:46 am

    I stopped reading after “the best thing was the kinect.” the damn thing is required for your system to even work. If your kinect breaks on you or you don’t want to use it,tough shit, your system won’t work.

    • hmm...

      June 3, 2013 at 12:51 am

      It seems this article was written by a Microsoft executive.

  8. Bob

    May 24, 2013 at 4:49 am

    Screw consoles, just buy a PC. I mean FFS this damn thing has a required 24/7 connection to it or it will shut down.

    • Brian Lockett

      May 24, 2013 at 6:30 pm

      Why do PC gamers keep telling people who enjoy console games to “just buy a PC”? Needless elite babbling nonsense. Most of us already own a computer to some degree, half of us are already PC gamers as well but just also enjoy console games, and no PC gamer is volunteering to buy anyone a decent $1000+ gaming rig. I play PC games on my gaming PC, but I still like console games, too. Even PC gaming has its tradeoffs. Nothing on PC compares to Metal Gear Solid and Zelda….

    • Barancy Peloma

      May 26, 2013 at 2:05 am

      gaming pc is great…..if you can afford one.
      they are the best but boy are they expensive!!

  9. billmausart

    May 24, 2013 at 10:49 am

    My TV already HAS a remote…

    • Brian Lockett

      May 24, 2013 at 6:36 pm

      As if we need to get any lazier about how we watch TV, huh? At least reaching for the remote offers SOME sort of minute level of calories being burned. It’s like they don’t want you to move from the couch anymore these days–let’s just get fat in our seats like humanity did in Wall-E. lol

  10. WoWed

    May 25, 2013 at 12:51 am

    It’s time this phoenix returned to ash.

  11. H2Hummerboy

    May 25, 2013 at 2:38 am

    I’m super confused about microsofts direction, I’ve been a Xbox fan since day one, in recent months I’ve gotten closer to my PS3. The sad thing here is I’m not excited about either system. I already own a smart tv, which in my opinion is pretty damn smart. I already have ipad, iPhone that I can surf web and use Skype, and when comes down to needing a computer, my iMac will do just fine. So I’m not sure what they are offering far as gaming, are they forgetting who they built Xbox for originally. This confirms my earlier thoughts that it wasn’t time for a new console.

    • guest

      June 2, 2013 at 11:46 pm

      PS4 will be vastly different than Xbox One. It’s designed specifically for gamers and will be very cheap. So don’t worry.

  12. Scotk421

    May 26, 2013 at 4:35 am

    what was so good about the PS4 release? I can’t find anything on it apart from the controller and some “gameplay footage”.

    • go and learn

      June 3, 2013 at 12:49 am

      They haven’t shown everything yet. Besides it’s “”gameplay footage”” that people want to see, not TV capabilities or nfl partnership that no one in the rest of the world would give a shit about.

  13. Captain Cardigan Of Wales

    May 27, 2013 at 5:05 am

    In the UK, we have a thing called a Digibox. It’s basically just a SkyBOX but with less features. This, people is a glorified Digibox. I used to be Captain Cardigan Of The Xbox, but soon I will be Captain Cardigan Of The PS4.

  14. TeaRunner

    May 27, 2013 at 10:23 am

    I think I know something more boring than the Xbox unveil…

    Alan Lee

    Just what the world needed, more whiny bitches on the internet. Stick in some NIN and play your emo out before putting fingers to keyboard, Alan.

    • QTMcwiskers

      May 28, 2013 at 1:08 pm

      ^ way to much irony here.

  15. QTMcwiskers

    May 28, 2013 at 1:18 pm

    what’s funny is I was out of town during the presser and I kept wishing I could know what was being said, what awesome things I was missing, it would be mid-Wednesday before I got my sad,letdown of any answer,then I saw that now infamous YouTube video of the announcement cut and edited into 1:50 of pure genius.This is how I will always remember the launch of the XBone.

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