Everyone is talking about the Xbox One. Not for the right reasons, though, but they are talking about it. The console offers appealing games but features undesirable DRM and you have gamers all over the world talking about how they are unimpressed and “hate” Microsoft’s new console.
Then bam… a policy change. Everyone’s talking about the Xbox One again. They are shocked as well as pleasantly surprised. Some of them vow never to buy the Xbox One and stick with Sony, but it’s clear that with this new policy that essentially makes the Xbox One consumer friendly, a lot of people will be pre-ordering the console.
Some may think Microsoft listened to their “feedback” even though the company may never had any intention of actually going ahead with DRM in the first place. Why alienate Gamestop? Why go with something like this when your competitors don’t?
The PS4 has been receiving a lot of positive buzz and while people were upset with Microsoft, a lot of people must have learned about this issue with the Xbox One from their friends or due to all the controversies and reports on the internet. They know that the Xbox One exists. That’s what Microsoft wanted.
They may have pulled off one of the most riskiest marketing techniques that may give great dividends in the future.
Ever heard of door-in-the-face marketing technique? It’s where a consumer feels the product while attractive is not for him due to all the baggage it comes with. The product is then changed significantly and the consumer now feels it offers a much higher value proposition now. The chances of the consumer buying this product is now greatly increased.
That’s what Microsoft may have done with their policy reversal. The Xbox One can now play used games, it doesn’t need you to stay logged in at least once ever 24 hours, and Titanfall looks interesting doesn’t it? And guess what, while many of you may have wanted to play that game but couldn’t, you can now can do so without any issues. You will probably pre-order the console for this very reason.
Microsoft is a giant company and Xbox is one of their most precious brands. Or I could be just wrong about all this and Sony and the fan outrage did force Microsoft to change their policies. Either way, it’s clear that the Xbox One becomes a much more attractive console after that E3 games showcase.
Will you be buying an Xbox One? Let us know below.