Microsoft India made a decision to make Xbox One available exclusively through Amazon at launch and while one can argue over its merits and demerits, the console is now available on Flipkart as well.
Flipkart is one of the biggest e-commerce sites in India and such a move would surely benefit Microsoft.
“Over the last one year, through our partnership with Amazon.in, we have received an overwhelming response from consumers for Xbox One and Xbox 360 in India. Responding to this growing demand, we are now extending the availability of our portfolio to Flipkart. With this move, we are looking to further expand our presence in the market,” said Microsoft India’s Anshu Mor.
Meanwhile VP of Flipkart’s electronic division, Adarsh Menon, said that demand for their “gaming category is witnessing exponential growth, fuelled by Flipkart’s large youth consumer base.” He also added that their “partnership with Xbox will further enrich the portfolio and will also add to this experience by tying up with leading gaming publishers across the globe to bring in the latest gaming titles.”
Xbox One listing is live on Flipkart but you have to wait till midnight to actually purchase it. The console is priced at Rs 34,990.
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