Telltale Games’ The Walking Dead has been a massive critical success this gen and is the top rated game at Metacritic for 2012.
Naturally you must be wondering what about its sales? How well the game has fared in the eyes of gamers and how many of them have responded so far with their wallet.
Well, the good news is that the Telltale have sold 8.5 million episodes so far. They would have never imagined this series to become so popular but it did, and they are reaping the benefits now.
Telltale Games CEO Dan Connors revealed this information in an interview with the Wall Street Journal. “To date, it’s sold 8.5 million episodes and it’s been in the marketplace for seven months,” he said.
“November and December were our biggest months. It was the culmination of the product, the game of the year awards, the retail push and it still has a ton of head room in it Apple has featured us a bunch of times for each of the episodes and it’s in Apple’s Hall of Fame (for iPhone and iPad apps).”
The episodic content model has also been really beneficial for Telltale. Connors said that “it has allowed us to create an economy that works on mobile. As far as size, at this point it’s probably about 25% of the revenue of the product and it is on the largest upswing of all platforms as well.”
Great news for Telltale and hopefully they will use the revenue to create something even more ambitious.