Square Enix to spend less money overall, more on sales and marketing

Square Enix has posted a 13.7 billion Yen loss for the fiscal year ending March 31, 2013.

They have also detailed their plans to turn things around and have noted that the smartphones and tablet market is the one they should be spending more of their money on. They have also mentioned that they will be spending less money overall on development and more on sales and marketing.

The sales of games such as Tomb Raider, Sleeping Dogs and Hitman: Absolution fell short of the mark and it’s something they are looking to change in the future.

The publisher is also planning to improve turnover of development, target smart devices as game platform, and construct a product portfolio tailored to consumer tastes in respective served regions.

square enix smartphone

They have also mentioned that previously retail market was their main focus but that has changed due to smartphones, however they still plan to ship AAA games but with a regional perspective.

The Final Fantasy 14: A Realm Reborn beta was successful according to them and high outcome can be expected. They also plan to give consumers early access to their games and have noted that they have forced them to wait too long.

This year’s E3 will make their lineup clear.

Source – Square Enix Financials.