Square Enix have released their financial statements and it’s somewhat baffling looking at their sales targets for certain games.
They were earlier disappointed for shipping only 3.4 million copies of Tomb Raider, and normally, other games would be considered a massive success if they shipped that much. So why was Square Enix disappointed?
Turns out they expected the game to ship 5 to 6 million copies. Those are ludicrous sales targets for a franchise that was on a massive decline. The game did, however, sell really well in the UK with 1 million sales in less than 48 hours.
Even more baffling is the fact that they had originally targeted 4.5 to 5 million shipments for Hitman: Absolution, and ended up shipping 3.6 million.
Why were these games made with such a massive budget that only 5 million sales would make ? I guess maybe that’s one of the reasons why their CEO resigned?
They also wanted to ship 2 to 2.5 million copies of Sleeping Dogs but could only manage 1.75 million, but I guess this one is a bit realistic.