PS4 advertising begins in Europe, materials spotted at retail stores

Sony has ramped up the advertising for PlayStation 4 in the Europe and here’s some of the things they have been doing.

Tesco PS4 cardboard stand-ins are out and this is how they look. Earlier Sony had confirmed that they will be releasing the PS4 in 2013 via a newspaper ad in a popular UK newspaper.

They will also be advertising in the Champions League which they are official sponsors of. The system was announced in February and a worldwide 2013 release date seems likely.

Check out the image below:

ps4 advertising