Sony has started advertising the PS4 in the UK and a newspaper ad has been spotted.
It states that the system will be released in the country in 2013 and this means it is coming out in Europe as well. The ad clearly mentions ‘coming 2013’.
Now this could change of course but this is a great confirmation that Sony is ready and shows what they are planning. The Xbox One will be undoubtedly released worldwide this year and Sony needs to counter it considering Europe is one of its major markets.
You can check out the screenshot below which shows a cheesy ad.