Payday 2 becomes profitable before launch, Covered by Pre-orders

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Starbreeze Studios has announced that Payday 2 has become profitable six days before launch. They are in black. The money publisher 505 Games invested in the game has been covered by pre-orders.

Money made after this will be divided between the studio and the publisher, and considering the game costs $29.99 on Steam, this is a pretty great achievement.

Here’s the official statement from CEO Bo Andersson-Klint, which has been translated from Swedish.

“Starbreeze today has once again demonstrated that our strategy to invest in our own brands is correct. Not only have we been able to deliver an attractive product in Payday 2 but also a marketing that few companies of our size can,” the statement read.

“We now look forward to royalties that can ensure the company’s development of its own IP to come. For Payday 2 to generate revenue to the company six days before release is, of course, very unusual for games of this size and strengthens the long-term vision of our strategy.”

The game comes out on August 13th on Steam, and a few days later on other platforms.

  • Šimon Leška

    I wish them the best :) Great studio and company!

  • grotal molato

    Hot dam I can’t wait for this game, congrats to them. Hopefully this ensurs payday 3

    • TheodorePainsworth

      If you own Payday on Steam, you now have Payday 2 Beta access for free.

      • grotal molato

        Ya dude, i screamed like a girl when i opened my games list today

  • Bloodeagle

    Fuck yeah!

  • Benjamin Eugene NElson

    Make a unique game with an intriguing premise that looks to be a VASTLY improved sequel and look what happens, eh?

  • derp

    so they make it past the firewalls once a day

  • richard

    congratulations

  • power_pizza

    Good for them. Starbreeze is awesome!

  • Evil

    In this case they better have enough bloody money to hire Pete Gold to voice Hoxton again and NOT make it a paid DLC!