Starbreeze Studios has announced that Payday 2 has become profitable six days before launch. They are in black. The money publisher 505 Games invested in the game has been covered by pre-orders.
Money made after this will be divided between the studio and the publisher, and considering the game costs $29.99 on Steam, this is a pretty great achievement.
Here’s the official statement from CEO Bo Andersson-Klint, which has been translated from Swedish.
“Starbreeze today has once again demonstrated that our strategy to invest in our own brands is correct. Not only have we been able to deliver an attractive product in Payday 2 but also a marketing that few companies of our size can,” the statement read.
“We now look forward to royalties that can ensure the company’s development of its own IP to come. For Payday 2 to generate revenue to the company six days before release is, of course, very unusual for games of this size and strengthens the long-term vision of our strategy.”
The game comes out on August 13th on Steam, and a few days later on other platforms.