NPD: DmC Devil May Cry bombs badly in February, Ni No Kuni sells more

DmC Devil May Cry is looking like a commercial failure at this point doing worse that Ni No Kuni as NPD February sales are leaking out as they usually do.

The company does not release official figures anymore but a reliable insider on GAF have revealed that the game has sold less than 50,000 on both platforms combined.

“Ni no kuni ~ 50k this month, and better than DMC (360+PS3),” he wrote.

This is looking exceedingly bad for Ninja Theory as a studio because they did manage to ship a game that the critics liked and is sitting in the 80s on Metacritic.

Capcom had already revised the forecast by more than 40% for the game and considering their initial target was 2 million units, it’s now at 1.2 million. Devil May Cry 4 sold 4 million units and such a fall in sales does not sound good for the franchise.

Ni No Kuni meanwhile is showing good legs and Level-5 should be happy with its international sales. He has also revealed that the Wii U has sold 66k units, which is a decent performance but quite low compared to the chart topper, Xbox 360.

Thanks, GAF.


  1. Man...

    March 15, 2013 at 3:11 am

    I feel bad for saying this but I can see Ninja Theory closing soon. All of their games have been commercial failures, even though critics liked them. The only thing that is ironic in this is that they weren’t satisfied with Heavenly Swords sales figures. I remember that they chalked it up to HS being a ps3 exclusive, so they went multiplat for Enslaved, then that bombed also. Now DmC is following tradition. The weird thing is, I’m pretty sure Heavenly Sword sold even to if not more than their multiplatform releases.

    • mike

      March 15, 2013 at 3:17 am

      HS sold around 1.5 mil

      • Man...

        March 15, 2013 at 3:38 am

        Yeah I worded that wrong, Ninja Theory thought that Heavenly Sword was a commercial failure, they said that even though it sold 1.5 mill, “that’s still not enough as an independent studio to break even.” I always seemed to think that selling over a mill would still make a game successful, but I guess that’s just not the case.

    • Fel Martins

      March 15, 2013 at 3:36 am

      HS sold 1.5

      Enslaved sold 930k across both platforms.

      DMC so far has 650K across both platforms.

      Here’s hoping that DMC goes back to its roots and Capcom doesn’t kill it like they did with MegaMan.

      • YoungZer0

        April 11, 2013 at 2:00 am

        Dream on. If DmC doesn’t sell they will put the franchise to sleep. I hope you’re all happy now.

        • JPuso

          April 24, 2013 at 3:52 pm

          First off, I’ll tell you where they were assholes to fans of the original series. They straight up knowingly rebooted the franchise in a manner they admittedly knew that many of them wouldn’t like in an attempt to make more money off it by making it appeal to a wider range of gamers. In other words they were being sellouts.

          Hideaki Itsuno did say that if people were interested they’d be happy to make more of the original series. Regardless, in the eyes of many fans this is another case of Resident Evil. They decided to take a series that was at the very least a bit more unique and original than what the rest of the industry was putting out just another generic zombie killer. Resident Evil 4 was where it started and while that was a good game the franchise went down quick from there and it might honestly be better off being “put so sleep”. This is a similar deal, DmC is pretty generic looking and has the feel of a bad heavy metal music video. Is it good? For now….ehh maybe. Based on all I’ve seen of it and the demo it seems pretty mediocre honestly and even if this were some new IP I’d probably give no mind to it at all. I wouldn’t pay anywhere near the current price for it that’s for sure. But I digress perhaps all these fans really think the franchise would be better off dead than being DmC. Let’s face it, Capcom has screwed fans of almost all it’s series in one way or another and this looks like just another case of that. DmC could fall apart like Resident Evil did. I mean at least if they killed it it wouldn’t go south like Resident Evil.

  2. Aiddon

    March 15, 2013 at 5:31 am

    and there goes any chance of NT’s attempt at a reboot sticking.

  3. dafuzz

    March 15, 2013 at 6:03 am

    I guess it had to do with the makeover of Dante. The negativity was so great that some fans of the series (and non-fan gamers) were turned off the game (or couldnt be bothered with getting it) regardless of scores. Possibly the shorter campaign time may have contributed – this isnt a big deal for most but it is for me. Probably what NT should have done was do Dante over but not so much that they annoyed the fanbase. Though who knows – we might see high sales in holidays.

    • godhand1122

      March 15, 2013 at 5:49 pm

      It had less to do with the makeover of Dante, and more to do with the butchering of the core gameplay mechanics that uniquely defined the Devil May Cry series. The backlash over the redesign of Dante was initial knee-jerk, but if you browse dedicated fan-sites for Devil May Cry, you’ll find very few people staying away just because of new Dante. Ninja Theory’s reboot looks like Devil May Cry on the surface, but once you’ve gotten into the nuances of the combat system, you find them lacking. Fans are unhappy because Ninja Theory turned an intricate combat system near the complexity level of a fighting game into something that was quite literally a shell of its former self. It lost its unique flavor, the thing that made fans love it. Dante’s redesign as a character was just incidental.

      • Sephzilla

        March 18, 2013 at 4:16 pm

        You pretty much hit the nail right on the head.

        It didn’t help that DmC also boasted a very poorly put together story either. For a studio that is supposed to be known for their great storytelling, DmC really boasts one of the most poorly put together stories I’ve seen this generation from a “big market” game.

  4. Billy Dibler

    March 15, 2013 at 7:19 pm

    So DMC has sold worse than the WiiU??? Yikes!!!

  5. Kickass667

    March 15, 2013 at 8:39 pm

    Well that’s what they get for acting like asshole to the original Devil May Cry fans, I want Ninja Theory to continue their own thing, but after this mess I feel they should only make original games with writers that actually know how to write.

    • YoungZer0

      April 11, 2013 at 1:59 am

      Where exactly did they act like assholes to the original DMC Fans?

      … right, they never did.

      • Kickass667

        April 11, 2013 at 2:49 am

        The proof is all around you, don’t be blinded by the light.

      • Vile

        May 3, 2013 at 4:07 am

        You mean like when they used a Brokeback Mountain picture implying the old Dante was homosexual and their version was cool? Yeah, that definitely isn’t them being assholes. That’s pure bigotry.

        • Elsbhie

          June 28, 2013 at 10:51 am

          The Wig joke “Not in a million years” is a massive big slap of the face on the fans ….. Ninja theory basically said fuck you guys old dante sucks, our new dante is much better.

          • anon

            June 28, 2013 at 10:52 am

            “White wig joke, it’s like a slap in the face of the fans”*

      • anon

        May 3, 2013 at 9:14 pm

        Tameem saying that he didnt care about the fans. Yes, he´s a fucking asshole.

  6. Sephzilla

    March 18, 2013 at 4:15 pm

    I doubt this will kill the DMC franchise. Even Capcom cant be so blind as to why this game didn’t sell.

    • Valja

      April 12, 2013 at 8:10 pm

      Yeah. Reason: childish haters.

      • da_ab

        April 24, 2013 at 4:54 pm

        Actually, the “childish haters” doesn’t support these numbers, all sequels and reboots have their share of haters but the sales are still usually within acceptable ranges of profit. You have to understand how gamers by games in today’s world. With games having a 60 a pop pricetag most gamers look into two areas first A) online reviews (usually gamefaqs) or B) watch others play the game. Either way they are getting a idea of the game before they buy. In the case of (A) the game got decent 8/10 reviews from most groups. So the lack of sales must be attributed to (B) they watched others play the game and didn’t feel it was worth throwing money at. plus let’s look at what else was being released at that time. Specifically you had Farcry 3 on December 4, FE: awakening releasing on February 2nd, DS3 on feb 5, and Crysis 3 on Feb 19. So you had two strongly followed franchises and two awaited release releasing within a month radius of DmC.

        I’d say that the real reason for the fall of DmC is a bad judgement call on capcoms part. First, cockiness, they assumed that the DmC name would be enough to carry the game. As such they didn’t advertise the game nowhere near what the future release of DS3 or the past release of FC3 was. Second, bad release timing, Capcom planted DmC square between DS3 and FC3 so gamers had already dipped into their gaming money pool to get the FC3, so their next buy was either gamble with DmC or go with Dead Space 3 that already been heavily hyped and looking to be a winner out the gate. With both games boasting a $60 price tag the savvy gamer is going to go with what they felt was the best bang for their buck.

        So, no, the reason for DmC’s failure isn’t “childish haters”, it’s Capcom once again being dumbass’s. They made a bad judgment call, they threw the dice with an under advertised poor test market game placed in between two big contenders. The better call would have been to go on a major ad campaign with a gamble game (which is what DmC was) if they were going to place it between the release dates of heavy contenders. Another strategy would have been to push the release to a spring release when other gamble games were being released.

  7. YoungZer0

    April 11, 2013 at 2:02 am

    NPD doesn track PC sales, as far as I know. Which is rather important considering it is the best version and was released later.

    • Mike Cass

      July 31, 2013 at 11:09 pm

      DMC4 soled 2.7 million units on home console DmC hit around 700 thousand to 1.1 million and it failed to do well in the west which was the whole point of the reboot.

  8. Valja

    April 12, 2013 at 8:23 pm

    I actually liked, no well, loved the game.
    I must say I’ve never played any other DMC game, so DmC is my first one, and I must admit I bought it especially because it was a reboot. I checked through the DMC story and though I was quite interested, the plot felt confusing, inconsistent in many parts. I like hack’n’slash games, but only if they actually have an intriguing plot… and this DmC did, but it’s just my humble opinion. The “old” DMC had gone too far with the story, I’d never buy a DMC 5.
    Sooo, if NT wanted to target new audience, well it worked on me :)
    What gets on my nerves is hater’s behaviour. They pretend to be “fans” – but this is not a real fan behaviour. For those who actually didn’t like the game, well that’s fine, it’s a matter of preferences ;) But to the others…. PLEASE give it a try, a chance, anything! DOn’t be childish!
    I still hope they’ll do at least a DmC 2, just to explain some other things, show us more crying devils and set things between Dante and Vergil; I’ll be happy even with only that. Then they can go back to DMC 5 for the old fan’s sake and make everyone happy.
    PS: sorry for my bad grammar, english is not my language :)

  9. Mag Ster

    April 25, 2013 at 11:51 am

    noooooo I love this whole series come they cannot pull the plug on this one!!

  10. DmC is a good game dwi

    May 14, 2013 at 9:03 am

    Devil May Cry fans are such a bunch of crybabies. “Oh boo-hoo-hoo dante’s hair is black teh gemaplay iz casualized but i cant put it on a higher difficulty setting and shut the fuck up abou it boo-hoo-hoo”

    I hope Capcom kills this franchise already, these guys deserve to have their favorite franchise killed like it happened with Megaman fans.

    • ER Bass

      June 13, 2014 at 9:26 am

      Well, looks like those Devil May Cry-babies were super effective.

  11. jimbob30

    June 10, 2013 at 6:00 pm

    good maybe capcom will make a devil may cry 5 now and get the sales that they wanted they would have got big sales if they made DMC 5 instead of DmC but ill give it to them for trying something new with the series but they changed too much from past games like loss of manual lockon changed the look of dante that was already liked by fans the guns sounded like pop guns rebellion was too small and so on also the slower frame rate didnt help but maybe capcom will listen and make devil may cry 5 now and aslong as its better than the crappy ninja theory reboot all will be forgiven

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