YouTube had contacted Notch for a share in ad revenue but he declined.
He said that it was very tempting for him to go for it, since Minecraft became very popular on YouTube and generated a lot of word of mouth. There’s a loyal fanbase out there for the game who spend their time making videos for the game, and Mojang allowed them to monetize it.
Recently Nintendo had gone after content creators and demanded a full share in the revenue which resulted in a controversy, but it’s nice to see Markus Persson think about their fans and not their own pockets.
Here are his tweets:
Good move from Notch. Without fans Minecraft wouldn’t have been big, and I think he realizes that.