Nintendo has finally gone mobile. The company that has previously resisted all attempts to put its IP on mobile platforms has now entered a collaboration with DENA to develop and operate new game apps for smartphones along with a new membership service.
All of Nintendo’s IP will be eligible for exploration under this new alliance. It’s been a long time coming but this will allow Nintendo to maximise its revenue while still building a new player-base and hopefully groom them to become their long term customers.
Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices.
The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.
There will also be a new membership service that will be accessible from all Nintendo and non-Nintendo systems like smartphones and PC. The service is targeted to launch in fall 2015 “will be built on DeNA’s extensive experience and capabilities in online membership services”.
More game announcements and other details are expected soon.
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