GTA box arts usually have a pattern where certain characters are shown.
The logo is in the middle surrounded by all the cool characters and stuff you can encounter in the game. It comes out on September 17 but Rockstar has already started a marketing push for the game and buildings are being painted right now.
This is something under construction and will probably be complete in a month, which makes it the perfect time to start the marketing blitz. Some new screenshots were also released of sunset, underwater diving, skies and other things.
Check out the image below. Thanks Mike for sending this in!