Destiny recovers its $500 million budget in 24 hours

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Activision has announced that Destiny has generated $500 million at retail in just 24 hours. They have also revealed that the game is the biggest new video game franchise launch in history.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard.

“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing.

“Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”

We do not know how many copies it shifted but it’s clearly over 5 million units, which is quite impressive for a new IP.

Destiny launched on September 9th on the PS4, Xbox One, PS3 and Xbox 360. The PS4 seems to be the leading platform for sales based on pre-order reports, but we will keep you updated once we receive the official numbers from Activision.

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