AMD thinks that Nvidia’s reaction to missing out on all next-gen contracts and citing poor console market margins as an excuse is a case of “sour grapes”. In an interview with GamingBolt, AMD’s PR lead for gaming and enthusiast in graphics Robert Hallock, shared his thoughts on what he thought about Nvidia’s comments.
“The position seems a bit like sour grapes to me,” he revealed. “The reality, according to industry legends like John Carmack (citation), is that the standardization of console hardware will, in his words, ‘make it cheaper and easier to develop games for multiple platforms.’
“And, he continues, that will improve the quality of games as devs spend time polishing them, rather than juggling architectural particulars. We are very proud to help enable this sort of ecosystem for game developers, and excited that such an ecosystem runs almost unilaterally on our hardware. I can’t imagine why anyone would willingly cede such a favorable situation.”
AMD still has a long way to go to match Nvidia in profits but this will most definitely help the company in doing that, provided the PS4, Xbox One and Wii U, smash all sales records of the previous generation. The company’s deal with Microsoft for the Xbox One was valued to be around $3 billion.
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